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Business - 22 Jun 2016  > <

ESA appoints new general manager

Karen Fan joins from Repucom, with over 20 years’ sponsorship and brand experience

The European Sponsorship Association (ESA), the membership body that raises standards within the sponsorship profession, is pleased to announce that Karen Fan has been appointed to the position of General Manager. Reporting into ESA Chairman Karen Earl and the rest of the ESA Board, Fan joins the organisation from world-renowned research organisation, Repucom, where she held the position of Research Director.

As a seasoned market research specialist, and a full member of the Market Research Society, Fan has over 20 years’ experience working with brands and sponsors and has worked with many of the leading proponents within sponsorship, including City Football Group and Jaguar Land Rover. She has also been involved in delivering research and compliance monitoring for some of the most iconic worldwide sporting events, including the Olympic Games, the Volvo Ocean Race and the FIFA World Cup.

“Being given the opportunity to work with the Board, and the rest of the ESA team, in order to lead the organisation into the second half of 2016 and beyond is a privilege” said Fan. 

“I’m very much looking forward to continuing, and expanding upon, the great work that ESA has been a part of in recent times, and I’ll be making it my priority to ensure that we continue to deliver a great return to our members, helping to steer the industry through an ever-changing sponsorship and engagement marketing landscape”.

Karen Earl, ESA Chairman, welcomed the new appointment. 

“Karen’s experience, depth of knowledge and “can do” attitude means that this new chapter of ESA will undoubtedly continue to bring added value to members, as well as benefits and vision to both the organisation and to the Board. I’m very happy that Karen is joining us at this exciting time”

Karen Fan takes up the role of ESA GM with immediate effect, and she can be contacted at

For more information please contact:
Keef Sloan, ESA Marcomms

T: +44 (0) 208 390 3311 

M: +44 (0) 7973 614302

About European Sponsorship Association:

The European Sponsorship Association (ESA) exists to inspire, educate and raise standards within the sponsorship and wider marketing industry. As a membership association ESA’s vision is to encourage consumer engagement through effective multi-channel marketing. Its many activities, which include policy, governance and corporate responsibility, education and training, information, networking and the ESA Excellence Awards, all have these goals as their core objectives. ESA's reach encompasses all types of sponsorship activity from sport, broadcast, education, the arts and culture through to environment and the community. Its membership includes sponsors, rights holders, agencies and consultants, professional advisors and suppliers.