Fri, 23 Oct 2020 Follow us on Twitter  LinkedIn  RSS    +44 (0) 20 8944 8786  
Conferences - 22 Jun 2016  > <

Dubai Sports Council becomes Gold Partner for SportAccord Convention 2017

LAUSANNE, Switzerland, 22 June – SportAccord Convention is delighted to announce the Dubai Sports Council (DSC) and Mohammed Bin Rashid Al Maktoum Creative Sports Award (MBRawards) Gold Partnership for #SAC2017. 

Celebrating a key milestone, the 15th edition of the SportAccord Convention will take place next year from 2-7 April at the Scandinavian Congress Center in the heart of Aarhus, Denmark. As active members in the world of sport, both Dubai and Denmark host a wide variety of major international sporting events and sports congresses each year. 

On becoming a Gold Partner for the next SportAccord Convention, Mr Saeed Hareb, Secretary General, Dubai Sports Council the official sport governing body for Dubai commented, “The SportAccord Convention is a global platform to represent and promote Dubai as one of the best global hubs for sports innovation, leadership and excellence in the field of sports and sport business. Becoming a Gold Partner of SportAccord Convention is part of Dubai Sports Council (DSC) and Mohammed Bin Rashid Al Maktoum Creative Sports Award strategy in helping to showcase Dubai and achieve our goals.” 

A recent article by the Wall Street Journal (April 2016) has shown how Dubai went from “desert village to global player” in record time, in a bid to become the smartest and most sustainable city. Supported by dynamic leaders with a vision for greatness and a serious effort to modernise, innovation is at the heart of Dubai’s MNC and SME community. 

Held in a different city every year, the annual SportAccord Convention is a unique opportunity for key decision-makers from sport and industry to meet, network, and strategically shape global, regional and national agendas. An exclusive 6-day event, the Convention is host to annual general meetings of governing bodies, and once again, will welcome a delegation from the International Olympic Committee. 

With plans well underway for the next SportAccord Convention and registration due to open at the end of June, Managing Director, Mr Nis Hatt commented:

“We are delighted the Dubai Sports Council has become a Gold Partner for the SportAccord Convention. This level of support demonstrates its commitment to the world of sport. Dubai provides significant opportunities for everyone involved in the business of sport or looking to host sports events, and the SportAccord Convention provides the right platform to help make this happen.” Mr Hatt went on to say, “With a limited number of partnerships available this year, I would encourage organisations to begin discussions early.”

The Convention comprises a 3-day exhibition represented by more than 25 industry sectors, sport organisations, government offices, cities, event services, media, and many more. As part of the Official Schedule, the Convention also hosts a plenary conference, City Forum, LawAccord and MediaAccord, as well as a Social and Cultural Programme and Sports Demo Zone.

For exhibition or partner enquiries, please contact the Sales Team at:, visit to see highlights from SAC2016 or to pre-register for SportAccord Convention 2017 taking place in Aarhus, Denmark (discounted delegate rate for a limited period only). 

For media enquiries, please email Jenny Edmondson, Media Relations Officer:


SportAccord Convention

SportAccord Convention is the world’s premier and most exclusive annual event at the service of sport. It is focused on driving positive change internationally and dedicated to engaging and connecting; rights holders, organising committees, cities, press and media, businesses and other organisations involved in the development of sport.

The SportAccord Convention is a not-for-profit organisation which annually brings together representatives from more than 100 International Sports Federations affiliated with the following umbrella organisations that host their Annual General Assemblies at the SportAccord Convention.

SportAccord, ASOIF (Association of Summer Olympic International Federations), AIOWF (Association of International Olympic Winter Sports Federations), ARISF (Association of IOC Recognised International Sports Federations), AIMS (Alliance of Independent Recognised Members of Sport) and Associate Members.

In addition, the SportAccord Convention receives the full support of the International Olympic Committee.

For more information about the SportAccord Convention:


The Dubai Sports Council (DSC)

The Dubai Sports Council (DSC) was founded on November 30, 2005 with the aim of developing and improving sport in Dubai. It aims to create a comprehensive sports environment that meets the requirements of society and paves the way for the youth to cultivate their sporting and cultural talents and aptitudes in a way that leads them to achieve tangible results, so that Dubai can become a leading name in the world of sports.

Under the umbrella of the Mohammed Bin Rashid Al Maktoum Global Initiatives, the Mohammed Bin Rashid Al Maktoum Creative Sports Award (MBRCSA) was first launched in 2008. It reflects the thoughts and philosophy of H.H. Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President, Prime Minister and Ruler of Dubai to honor Individuals, Teams and Organizations with significant contributions in promoting and supporting sports.

For media enquiries, please contact Mr Ghazi Al Madini,, +971 4 510 5665 (landline), +971 50 558 8980 (mob), or Mr Hossam Abou El Foutoh,, +971 4 510 5522 (landline), +971 50 157 3974 (mobile).